Sr. No Content Pillars
1 Team Building
2 Employee stories
3. Flexible work model
4 Recent Transition from online to office
5 Services- What we do?
6 Founders story
7 Client case studies

| **TOFU: Top of the Funnel

Goal: Engagement**
**MOFU: Middle of the Funnel
Goal: Thought leadership & Followers**
**BOFU: Bottom of the Funnel
Goal: Connections & Talent**

Ideas:

  1. For employee stories—something like series of each ones journey with agency, highlighting their skills

BTS of daily office images

  1. collaboration of different teams and how their collaboration helps in overall growth

  2. For Founders Stories: Their stories in a fun/creative way, like how they met their struggles, how different they both are, the support they got or did not get anything..

  3. Show how the company converts ideas into execution/BTS of how everything is planned and executed by team members.

  4. Interview creative members of teams and post what they have to say about particular topic/anything in the field they work in

  5. Creative activities taking place onsite so that it doesn’t bore any employees and breaking the stereotypical work environment with fun and friendly staff.(Wednesday act)

  6. Celebrations (like when u close a deal with a client or a promotion or LinkedIn complete optimisation is done or some sort of of celebration) to keep the energy going.

  7. GS work model (onsite and online)

  8. Pick a day of the week for particular event like fun friday and post fun facts about business/anything related to company Monday morning stories and write stories about successful entrepreneurs or inspiration for business stories.

  9. Create a case study alert for every weekend or month end and highlight what the client has to say.

  10. Maybe like a creative Q&A or quiz or dumb charades between graphic designers, writers or teams in general related to their field

  11. Workshops on trends and marketing tips or podcasts

  12. Explain how both online and offline teams are aligning together without making it messy to work.

  13. Explain how building connections is important and tell stories on that